Digital marketing is the use of online channels, platforms, and strategies to promote products, services, or brands to reach and engage a target audience. It leverages digital technologies, such as the internet, social media, email, and search engines, to connect with potential customers and drive actions like purchases, sign-ups, or brand awareness.

Scope of digital marketing

The scope of digital marketing is vast and continues to expand as technology evolves. It offers diverse opportunities for businesses, individuals, and marketers to connect with audiences, promote products or services, and achieve measurable results. Here’s an overview of its scope:

Techniques

1. Search Engine Optimization (SEO)

What is : Optimizing website content and structure to improve rankings in search engine results pages

(SERPs).

There are two types of SEO:

On-page optimization

off-page SEO